[Report Abuse]
[Login to Blog] allyson3james's Blog
Using competitive research for gaining advantages

Take Me To Post Comment Form

The new age of globalization has placed the end consumer in charge of what they need or want. This has been especially true for the medical tourism industry wherein a medical tourist chooses from the myriad destinations, doctors and facilities, etc. for their treatments. If you wish to stay ahead of all this competition, it is essential that you be the first preference for the clients. After that you need to opt for the competitive research in order to make the right market decisions which will help you stand out from the crowd. Here are few tips to help you make the right competitive strategy which will help you gain a stronghold in the medical tourism industry.

Create a unique strategy

Your strategy to attract the medical tourists should be unique and difficult or impossible to duplicate by the competitors. This can be done first by identifying your strengths and weaknesses. Further identify the potential opportunities and threats you may experience in the market. All these factors will help to determine your current stand in the market place and help you create a unique strategy which will help you gain more attention with customer since you are not duplicated by others.

Concentrate on making customers return

Most medical centers tend to make a grave mistake of simply trying to attract new customers rather than trying to retain the old ones. Often these centers work by the principle of “selling surgeries, beds and tests” instead of providing an emotionally rich experience for their customers. All these would make the centers get lucky with a few patient acquisitions that would soon run out and leave them failing miserably and blaming the market conditions for their loss.
Your competitive strategy should take into account the existing customers and incorporate the ways for retaining them while finding our new ways to attract new customers. This approach will help you to gain more traction on the medical tourism market which will leave your competitors behind thereby become the most sought after option by the medical tourists.

Make use of Social Media to gain Customers

Social Media has emerged as one of the best promoters for business today. Your competitive strategy should have plans to make good use of the social media platforms like Facebook, Pinterest, Instagram, Twitter and other sites for gaining more customers as well as promote your business significantly. You should post regular pictures, articles, videos and useful insights on these sites and ask for customer feedback on your services. This will help you find out the areas for improvement. Staying active on social media is the most effective way to stay ahead of the competition in any field these days, including the medical tourism.

Keep Clear Prices

A lot of medical tourism centers do not provide a breakdown of the costs they levy on the customer for treatments. Provide a clear and precise breakdown of the costs for your customers right from the start of the treatment to the time to return back home. The prices should reflect a fixed as well as variable cost for each procedure or service you offer. Ensure to include all hidden costs pertaining to factors such as conferences, insurer contracts, international patient department, website creation, translation and interpreter services. All these will ensure there is no scope for any issue creeping in when promoting your medical tourism.

Competitive research is necessary to make your company stand out in the medical tourism market. Accurate and proper research will help to make right decisions to grow and thrive in the medical tourism industry.

Reference:

http://www.indianhealthguru.com/

http://www.indialaparoscopysurgerysite.com/


Latest Activity: Nov 05, 2016 at 12:29 AM



Blog has been viewed (505) times.


Log In to post comments.

Previous blog entries by allyson3james
 
Where to Get All types of Dental Surgery at Very L
December 12, 2017
Overview: Dentistry is not any more only an instance of filling and taking out teeth. These days many individuals swing to cosmetic dentistry, or ‘aesthetic dentistry', as a way of improving their appearance. Corrective dentistry incorporates veneers, crowns, bridges, tooth-colored fillings, implants and tooth whitening. Dr Tarun Giroti creating vibrant ...
Read More »
 
How heart surgery may extend your life
November 24, 2017
overview At the time of 2005 a heart surgery was performed. Many types of surgery were performed; about 280,000 bypass surgeries to route new vessels around the arteries which were blocked. And about 800,000 of angioplasties type of surgery were performed to open the blocked arteries. It can’t cure your ...
Read More »
 
Medical Tourism For Eye Care - A Quick Guide
November 10, 2017
Overview International patient travel to different countries to seek various medical treatments, ophthalmological procedures are one of them. Ophthalmology is a branch of medical science dealing to treat the functions and diseases of the eye. This branch is developing at an incrediable pace since it has adopted the highly advanced ...
Read More »
 
10 Health Problems That Can Wreak Havoc on Your Se
October 25, 2017
Often the low libido and the levels of sexual satisfaction are thought of as health concerns however they do rarely occur for any reason, as frequently these are symptoms of an underlying issue. If these underlying health problems can be solved or at least alleviated then your sex life will ...
Read More »
 
How to Consult with Dr. Tarun Giroti Dentist in De
October 10, 2017
Overview: Everybody, including children, should visit the dental specialist in any event once at regular intervals. Permanent teeth are designed to last a lifetime. The risk of tooth decay, gum disease and tooth loss can be reduced with good oral hygiene, a low-sugar diet, use of a mouth guard when ...
Read More »
 
[View More Blogs...]





 
Powered by
Morris Technology