To be upset because the Bulletin continually promotes SSJID is a waste of time since the publication was started as a promotional pamphlet for the district. The following is from Wikipedia on the early years of the publication:
To promote a large-scale water project that was the forerunner to today’s South San Joaquin Irrigation District, two men - F.L. Wurster and A.L. Cowell - joined forces to print the Irrigation Bulletin in November 1908. Originally printed in Stockton, California, the Bulletin was essentially a series of flyers distributed statewide promoting the irrigation of 70,000 acres (280 km2) of sandy loam soil around Manteca.
With the help of the South San Joaquin Chamber of Commerce, the Bulletin expanded into a standard-size weekly newspaper on June 3, 1910, when it was moved from Stockton to Ripon. The paper continued to promote the South San Joaquin Irrigation District, which was founded in 1909, and carried news of the district's bond sales to investors throughout California.
As long as people buy the publication and believe they are getting an actual journalistic news paper without regard to its origin or its mission, it will continue to stay the course.
You can lead a horse to water but you can't make it drink. I think the issue the blogger has is the fear that people from this town will drink the water and believe what this publication prints as fact. In order to sell bull sh!t, one must sprinkle truth through out in order to appear to have credibility. That's how Fox News does it, it was a model that used to work, but people are catching on, and the ratings are showing that.